Using smart research to build lasting memories for customers

The value of strategic vs tactical customer insight

Customers make decisions based on their impressions and memories of the brand they are dealing with.

However, some memories are more impactful than others. A well designed customer feedback mechanism can help you to create memories that build customer loyalty and goodwill.

In this webinar we will share how a luxury retail brand uses customer research to identify the elements of their service that create positive memories and drive loyalty.Join our customer experience experts for this 30 minute webinar to:

• Understand how customers’ memories are formed and impact future decision making.
• Learn about the ways research can help you build memories to benefit your business.
• Hear how a luxury retail brand successfully identified and monitored their positive memory-making experiences to drive customer loyalty by making clever use of their research.