We will be sharing our approach and expertise on:
- Finding ideas for innovation. In this paper we will show how we help businesses to map their products, marketing and sales model against market needs and competitor activity, using our Innovation Radar framework. And how you can use secondary research and expert interviews to identify innovations which could give you a unique position in the market.
- The value of strategic vs tactical customer insight. Customers make decisions based on their impressions and memories of the brand they are dealing with. However, in a low-touch environment, some memories are more impactful than others. This paper will show how a well designed customer feedback mechanism can help you to create memories that build customer loyalty and trust.
- Using behavioural economics to influence financial decision-making. We will discuss specific research techniques that reveal people’s decision-making through a Behavioural Economics lens. Then we will show how to apply this insight to create action plans for changing people’s behaviour, and how this applies within the heavily regulated world of financial services.
There will also be an interactive discussion-based session where attendees will have the opportunity to network and share ideas on related topics.
Your hosts will be Phil Brooks (Financial Services Director), Kevin Ford (Head of Markets & Products Research), McVal Osborne (Head of Strategy) and Pete Johnson (Financial Services Divisional Manager).
