This thought-provoking seminar will demonstrate how marketeers can apply innovative research techniques to break buying habits and create new mind-sets among your target market. We will present papers on:
**Finding ideas for innovation in the world around us
**Identifying game-changers in the market means knowing where the gaps are and spotting new ideas which will fill them. In this paper we will show how we help businesses to map their products, marketing and sales model against market needs and competitor activity, using our Innovation Radar framework. And how you can use secondary research and expert interviews to identify innovations which could give you a unique position in the market.
Understanding learning journeys and pathways to purchase in a multichannel world In today’s market, buyers switch fluidly between channels as they learn about product, browse the market and buy. In this paper we’ll draw on some recent case studies to show how you can quantify and simplify this maze of decision paths, allowing you to target the key buying styles in the market.
Using behavioural economics to get to the truth about decision-making We will discuss specific research techniques that reveal people’s decision-making through a Behavioural Economics lens. Then we will show how to apply this insight to create action plans for changing people’s behaviour, breaking habits so people embrace new opportunities.
There will also be an interactive session where attendees will have the opportunity to share experiences of the barriers to innovation in business, and explore ways of overcoming these barriers.
Speakers will include:
Kevin Ford, European Head of Brand and Marketing Research at ORC International
McVal Osborne, European Head of Strategy at ORC International
Cat York, Associate Director, Customer Strategies Research at ORC International