Customer journey mapping helps us to understand customer experiences and respond to a customer’s needs proactively and with greater relevance.
This methodology has given B2B organisations the ability to become more flexible and innovative in their approach to growing and retaining existing accounts and acquiring new ones.
We have worked with many B2B clients to map customer journeys, and would like to share our experience and insights with you at a complimentary webinar.
This 30-minute session will discuss the main considerations when mapping customer journeys for B2B clients including: • Best practice in conducting B2B journey mapping today