This thought-provoking seminar will showcase our latest work on brand strategy and the integration of key stakeholder experiences. We will present papers on:
- Building Successful Brands through Consistent Brand Impressions: We will showcase insights from ORC International’s Brand Impressions framework. This explores the influence of different channels, assets and stakeholder groups, and outlines why it is crucial to develop an integrated strategy to show a consistent face to each group.
- Sponsorship Valuation and Integration: we will introduce the Engine Group’s expertise in helping clients with the full surround of marketing activity, then focus on learnings from Synergy Sponsorship’s framework for sponsorship valuation, called Synergy Decisions.
- Customer Journey Transformation: we will share the latest advances in quantitative mapping of customer journeys, carrying different customer groups from brand expectations through customer experience to loyalty and advocacy.There will also be an interactive session where attendees will have the opportunity to network and share case histories of integrated brand management.
Your hosts will be:
Kevin Ford, European head of Brand and Marketing Research at ORC International
Carsten Thode, Chief Strategy Officer at Synergy Sponsorship, partner of ORC International in the Engine Group
Kalina Janevska, European head of Customer Experience at ORC International
