Measuring customer satisfaction

ORC International measures customer satisfaction by conducting detailed bespoke customer satisfaction research. We have built an enviable portfolio of clients, including household name brands and blue chip companies, both domestically and internationally. Our dedicated team of sector experts work with clients to ensure their research is firmly focused on driving real service improvement through careful analysis and evaluation of the data gathered.

Measuring customer satisfaction is an important part of the development and growth of any business. Measuring customer satisfaction allows organisations to assess audience perception of a product or service available, and to react to feedback. The information gathered can identify opportunities to increase repeat business and can help generate new business through word of mouth and referrals.

Customer satisfaction research is key to retaining and increasing a loyal customer base, enabling organisations to better understand their customers, identify particular areas of the service/ products that are of key significance and place additional impetus toward these elements.

For more information about ORC International, how we have helped other organisations to improve their client retention rate, or for client testimonials, browse the knowledge bank section of our website. Alternatively, find more information about the experience we have in other aspects of market research throughout our site. With extensive experience in measuring customer satisfaction, employee satisfaction research, financial research and business to business research, we are confident that we can construct a research strategy that suits your every need.

Customer feedback survey  |  Measuring customer satisfaction
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