Segmentation solutions
ORC International provides innovative market segmentation research solutions to the financial services industry. We help clients to understand what the marketplace looks like and direct them to their most profitable customer segments.Impact of the recession
The financial crisis has dramatically changed the customer environment. To successfully re-engage with customers and prospects, providers need to understand their behaviour, attitudes and needs, in this new context.
New demands
As markets have changed, financial services providers have realised that one-size-fits-all approaches no longer work. As a result, there has been a huge demand for more sophisticated market segmentation strategies.
Utilising a range of statistical segmentation techniques will enhance your ability to:
- Prioritise customers with the best opportunity for profitable growth
- Develop more focused and differentiated propositions
- Tailor sales and marketing messages more accurately
- Align all aspects of service and support
How we are different
Providing theoretical segments is only half the story. We can help you match the attitudinal and needs-based customer segments to a geodemographic classification, enabling you to communicate more effectively with your chosen market segments.
If you want go a step further in organising your marketing database, our ORC International’s Data Solutions Group can help you get the most out of your data. Its services work to improve existing business practices though a range of database design, management and warehousing services.
Testimonial
“Following the market turmoil, it was essential that we took a fresh look at the marketplace. ORC International’s work helped us to adapt and re-position ourselves effectively.”
Claire Evans, Marketing Director, Legal & General Investments
