Market assessment
Marketing new products or services, or entering new markets without a full understanding of the issues can be full of risk. ORC International’s market assessment services help you understand the behaviours, demographics and needs of the financial services markets you operate in.Why choose us?
We have extensive experience in both market assessment and new product development in a range of areas including life and pensions, savings and investments, annuities and insurance.
What we do
To help you get the most out of the market you serve and maximise return, we design custom research programmes to answer your objectives for:
- New product/service concept testing and evaluation
- Product evaluation and market potential
- Target market identification and evaluation
- Distribution channel receptivity and potential
Market expertise
To maximise potential, it is essential for clients to truly understand their market. We help you do this and assess the demand and requirements for the products you offer.
Testimonial
“ORC International has been instrumental in helping us make key decisions through difficult times. The research they provided gave us the knowledge we needed to be confident that we understood customers needs and wants as they approached retirement.”
Mark Stopard, Strategy Consultant, Sun Life Financial of Canada
Find out more about Sun Life Financial of Canada’s Sense Check at 60 report
