Customer Research
As a leading provider of customer experience research, ORC International offers innovative, bespoke customer research solutions to a range of public and private sector clients. Our solutions service both the consumer and business-to-business markets.
What we offer
Working across a variety of sectors, we work with organisations to measure, interpret and act upon customer feedback. We believe that an in-depth understanding of customers can improve organisational performance.
Why choose us?
Our customer solutions are tailored to the needs of each individual project. We have maintained ongoing relationships with well-known clients, and have a proven track record of delivering time after time.
Clients that select ORC International as a research partner benefit from a company that:
- Use the latest developments in customer research
- Apply specialist customer research knowledge to every project
- Provide unparalleled benchmarking
- Use advanced statistical analysis to explore customer data and provide action-focused insight
- Utilise innovation, creativity and technical skills to communicate customer research data
- Provide action focused outputs
Our expertise
Customer experience research has been part of the ORC International research offering for more than 40 years. Our vast industry experience makes us an ideal partner for projects of any size or scope. The team come from multi-disciplinary backgrounds with expertise using both qualitative and quantitative methods.
Benefits
- Identify and understand customers
- Target the specific areas that have the greatest impact on service delivery
- Improve business performance through detailed understanding
- Communicate customer feedback to build a stronger connection
Driving business performance
The customer research team works with ORC International’s specialist employee research division to help organisations establish links between employee and customer data. The research can identify a number of connections such as whether more engaged employees contribute to a more loyal customer group. This powerful form of research can also integrate a number of other business metrics.
Market coverage
Each year ORC International’s customer research team helps a wide range of businesses and organisations to collect and understand vast amounts of customer data.
Sectors
- Hospitality
- Hotels and restaurants
- Retail
- IT & Telecoms
- Travel, Tourism & Leisure
- Logistics
Public sector specialists
ORC International also helps public sector clients to establish comprehensive research programmes. Our approaches are designed to deliver a holistic understanding of the customer experience. The team has extensive experience in conducting a wide range of continuous customer satisfaction projects for central government departments and agencies.
Find out more about public services customer experience research
