Statistical analysis

ORC International’s skilled team of in-house statisticians works closely with clients and project teams, providing statistical analysis and consultancy services that aid the interpretation of research results.

Within the team, we have expertise in a range of statistical techniques such as sampling, regression, segmentation, and conjoint analysis. Our consultants are skilled in the use of a range of analysis software packages including SPSS, SAS and MS Excel.

We use these skills to add value to employee engagement, brand and customer satisfaction surveys, by analysing data, interpreting results and recommending business solutions:

• Sample design
• Segmentation
• Key driver analysis
• Business performance modelling
• Perceptual mapping